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The sibling to the upcoming Kia EV9, the three-row SUV will be Hyundai’s flagship electric model.

It probably hasn’t escaped your attention that there are more and more electric cars on the roads right now. Gone are the days when an EV was the odd, interesting sight. More and more people are swapping their internal combustion engine cars for a car with a big battery. The world of electric cars is slowly becoming more and more appealing. However, many EVs have quite dull and uninspiring designs, and are often just regular cars converted with a battery pack in them.

Hyundai however, have taken electric car design to the next level. We first saw it with the incredible Ioniq 5 that came out a couple of years ago. And we are seeing it again with the equally awesome Ioniq 6, one of the best looking upcoming EVs. The Ioniq 6 isn’t the only upcoming Hyundai electric car, however. Enter the Ioniq 7, a new, electric SUV that is set to go on sale for 2024, and if the concept design from the new Hyundai 7 Concept is anything to go by, this new car is going to be a winner. And Hyundai is pretty good at making the concept a reality.

Hyundai revealed the 7 Concept at AutoMoility LA at the end of 2021, and it was a striking design unlike anything else we’ve seen on an electric SUV. As expected, the car should borrow parts from the Ioniq 5 and the upcoming Ioniq 6 as they are within the same family, and the Ioniq 6 does indeed borrow parts from the Ioniq 5. But away from that, like the Ioniq 6, the Ioniq 7 will look totally different to the Ioniq 5 with its striking and incredibly bold design.

The nose of the new car looks like it will be very blunt, with numerous pixel-style lights adorning it. These pixels are very much carried over from the other two Ioniq cars. It also gives the Ioniq 7 a bit of an eighties style look about it, much like the Ioniq 5 has. No doubt there shall be plenty of animations programmed into them, and perhaps some will even indicate the level of charge that the car has. It is the back of the car though that perhaps shows off the car at its most radical.

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At the back, the 7 Concept has a very flat tailgate with the Hyundai logo in the middle of a rear window. There is a huge light bar that runs across the bottom of the tailgate, which is the rear stop light and we can see a bar that runs around the edge of the tailgate from the bottom, around the top and back down again. Most of the surfaces on this car are quite flat, with a few contours and the like around the car. But like the previous two Ioniq cars, it is a striking design.

Beyond that, the concept deviates massively from reality. The interior is more like a lounge style and the car is designed around autonomous driving, which the real Ioniq 7 won’t be. However, given the concepts we saw from the Ioniq 5 and the Ioniq 6, we can safely assume that at least some of the design language of this car will make its way onto the actual Ioniq 7. Hyundai has a good history of that. And given the styling of many electric SUVs that are currently on the market, Hyundai is about to bring a breath of fresh air to the table.

Most electric SUVs are quite bland, let's be real. They are giant blobs, derived from already existing cars that don’t look anything special. Hyundai though clearly don’t think that’s the way forward. The 7 Concept shows a very bold SUV, with retro styling incorporated from the last two Ioniq cars, flat surfaces and pixelated light bars across the front and back. Even if the design is in reality toned down slightly, you will still no doubt recognize that this is an Ioniq 7 on the road, and not wondering if the Mercedes SUV you’ve seen is electric or has an internal combustion engine.

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If we are frank, SUVs are pretty awful cars. They are way too big and often not actually that spacious. They look horrible. Furthermore, they guzzle up a lot of gas and produce too many emissions, and are just totally unnecessary. The Ioniq 7 will no doubt be big too, and perhaps a bit unnecessary. But the fact it is set to have some truly unique styling characteristics means it is set to become a breath of fresh air in a pretty dull and awful market space. It will still be an SUV, but at least it might give us an SUV that looks good, and one that produces fewer emissions as well.

Covering anything from JDM cars to classic jets. Contributed to HotCars since the Autumn of 2018. Writes features, news and list articles.